MobileFintech
42% faster signup
Product UX
Northline Banking
Rebuilt mobile onboarding and first-transfer moments to reduce hesitation, increase completion, and make a regulated product feel instantly trustworthy.
Conversion-focused product designer · launch partner
Design that turns attention into trust, trials, and revenue.
I’m Maya Chen, a strategic designer helping growth-minded teams sharpen positioning, simplify product journeys, and ship brand experiences customers remember.
Based in Seattle
Maya Chen
Current engagement
Fintech activation sprint
18
Launch assets
96%
Stakeholder buy-in
About
Strategy, craft, and a clear path from first impression to conversion.
For the past eight years, I’ve helped founders and marketing teams turn complex offers into premium, easy-to-buy experiences. My work blends customer insight, positioning, interface design, and scalable visual systems so every touchpoint moves people toward action.
Conversion UX
Brand Positioning
Launch Campaigns
Growth Design
Gallery
Selected work
Recent projects built to clarify value, reduce friction, and give teams stronger creative assets for launch, acquisition, and retention.
IdentityEditorial
3-week launch
Brand Identity
Juniper Table
Created a premium neighborhood restaurant identity with menu storytelling, local launch assets, and a visual system designed to drive reservations.
SystemsA11y
64 screens shipped
Design System
Orbit Health
Designed accessible dashboard patterns that helped patients understand next steps faster while giving the product team a reusable conversion-focused component library.
CampaignMotion
2.8M impressions
Campaign Art
Cedar & Co.
Developed a high-contrast digital campaign with kinetic social templates, product scenes, and launch graphics built to stop scroll and lift demand.
SaaSUX
+31% activation
SaaS UI
Aster Notes
Refined the trial experience for a collaborative research app, using clearer hierarchy and calmer flows to help new users reach value sooner.
WebClimate
9-section funnel
Web Direction
Morrow Labs
Directed an immersive landing page system for a climate analytics launch, translating dense data into investor-ready storytelling and qualified leads.
Contact
Ready to make your offer easier to choose?
Send a short note through the secure contact form and I’ll reply with recommended next steps, scope options, and the fastest route to launch.
Typical replies within two business days · Booking select growth, launch, and redesign projects starting April